by Dan Woods | Jun 22, 2016 | Marketing Leadership, PR
Last week we spoke with Evan Sirof, freelance #PR expert and consultant about three priorities for laying the foundation of a successful PR journey. This week we’re following up with three more PR priorities you should focus on. [av_button...
by Dan Woods | Jun 15, 2016 | Marketing Leadership, PR
We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies...
by Dan Woods | May 26, 2016 | Marketing Leadership, PR
Last week we reviewed the first of Suzanne Block’s two-part strategy to win at #PR. Today we will focus on the second part of Block’s strategy, as well as how to diagnose when your PR relationship just isn’t working out. [av_button...
by Dan Woods | May 19, 2016 | Marketing Leadership, PR
Tech entrepreneurs are skilled innovators who identify the market need for the “next big thing” and then build products that address those problems. Yet, when it’s time to get their product noticed, they may not know the best way to utilize a more conventional...
by evolvedmedia | May 13, 2016 | Fresh Off the Web
At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced data science and analysis, why are so many marketers...