HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for comic effect, much of the journey that the show’s main character, Richard Hendricks, and his company, Pied Piper, go through, are accurate depictions of the lifecycle of startups.
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There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals he’s as confused about his role as his superiors.
With 96% of marketers invested in #video marketing in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all internet traffic (up from 64% in 2014). Whether you are a video marketing newbie, or a seasoned veteran, this #infographic from our friends over at Website Builder is bound to teach you something new. Look out for hot topics like placement, personalization, using video in email marketing, and top video platforms.
Jumpstart Your Mise en Place To Avoid #Content Rework
Mise en place is a French culinary term for “putting in place” or “everything in its place.” It refers to how you organize ingredients, equipment or a kitchen station before you begin cooking. It’s also a philosophy, a way to think about how to cook. A thoughtful mise en place leads to a more organized, efficient cooking process and a higher quality product. It can also minimize having to remake the broken mayonnaise, the burnt garam masala or the dried tarte crust. But this isn’t about cooking; this is about how to avoid content rework.
The 2016 election was as polarizing and exhausting as any in recent history. Yet, as much as we may be tired of the topic, it’s worth discussing the lessons the election has for B2B marketers and the industry at large.
Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time.
Granted, most resolutions are personal – to travel or read more, lose weight, to be more vocal at work. But companies can have resolutions too. And here at Evolved Media, we’ve already looked back at what we learned in 2016, and now we want to look forward and to lay down some resolutions including what we hope to get better at so that we can provide even better service for clients. Here are our four resolutions for 2017.