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Evolved Media created numerous whitepapers and marketing documents, showcasing customer implementations and crystallizing the public face of a major concept and product strategy related to the release of new application-server software by a Fortune 500 software company.

The Project

Evolved Media was contracted to create a wide range of white papers and marketing material outlining the benefits of the new application server and detailing how it would change customers’ understanding of their businesses and their ability to access, manage and benefit from timely, relevant, business-impacting data. After about a dozen interviews and research collection activities, a three-person writing team turned out a 37-page white paper with nine customer examples, proving to the potential customer or investor the power of this category-defining product.

The Result

The company now has a strategy-defining series of documents that it posts prominently on its Web site.