Inject Some Fun with Comics in Your Marketing

We are in the midst of a golden age for and . Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned literary graphic novels like The Watchmen, comics are taking center stage.

And with good reason. Yes, cartoons and comics are fun. But they also do a masterful job of combining dialogue and visuals to create a lasting impression.

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Three UX Blunders You’re Probably Making

As content marketers, we’re responsible for creating content that resonates with our core audience, motivating them to action during various stages of the buyer cycle. We often pour countless hours into audience research, and yet it’s easy to lose sight of the most fundamental characteristic of all audiences: they are human beings.

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Is Your Content Vendor Giving You a Heart Attack?

How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by marketing and not actual experts? These long-term problems are becoming even more common in the technology B2B world as content marketing becomes prevalent. Read more