Is Content Marketing Impervious to Technology?

Michael Brown, Managing Partner at Bowery Capital

Michael Brown, Managing Partner at Bowery Capital

For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now on the market that could be used for , I think it’s time to turn the tables and ask to what extent technology can assist content marketers.

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Can A/B Testing and Full Stack Experimentation Inform Product Marketing?

The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time feedback on how their products are performing.

The Internet has also helped push down decision making at all levels of the business. What do I mean by that? Well, A/B testing is in more widespread use now than ever before.

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Content Marketing Is a Ladder: How to Power Product Marketing with Embedded Content Marketing

As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and , it’s easy for me to get into a conversation with other nerdy people about which marketing methods are the most effective (for the record, Littlefinger would have been an excellent marketer).

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Product Marketing Lessons From HBO’s Silicon Valley

HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for comic effect, much of the journey that the show’s main character, Richard Hendricks, and his company, Pied Piper, go through, are accurate depictions of the lifecycle of startups.

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127 Facts You Probably Didn’t Know About Video Marketing [Infographic]

With 96% of marketers invested in in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all internet traffic (up from 64% in 2014). Whether you are a video marketing newbie, or a seasoned veteran, this from our friends over at Website Builder is bound to teach you something new. Look out for hot topics like placement, personalization, using video in email marketing, and top video platforms.

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Content Rework Again? How to Avoid Recipes for Disaster

Jumpstart Your Mise en Place To Avoid

Mise en place is a French culinary term for “putting in place” or “everything in its place.” It refers to how you organize ingredients, equipment or a kitchen station before you begin cooking. It’s also a philosophy, a way to think about how to cook. A thoughtful mise en place leads to a more organized, efficient cooking process and a higher quality product. It can also minimize having to remake the broken mayonnaise, the burnt garam masala or the dried tarte crust. But this isn’t about cooking; this is about how to avoid content rework.

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Happier Clients in 2017

Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time.

Granted, most resolutions are personal – to travel or read more, lose weight, to be more vocal at work. But companies can have resolutions too. And here at Evolved Media, we’ve already looked back at what we learned in 2016, and now we want to look forward and to lay down some resolutions including what we hope to get better at so that we can provide even better service for clients. Here are our four resolutions for 2017.

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