The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time feedback on how their products are performing.
The Internet has also helped push down decision making at all levels of the business. What do I mean by that? Well, A/B testing is in more widespread use now than ever before.