Entries by Eric Lituchy

How Paid Media Can Inform Your SEO Strategy

Try Before You Buy By using Pay Per Click (#ppc), companies who want to get the most out of their online content can test out their search engine optimization (#seo) strategy before investing in any specific plan. With PPC, businesses can gain crucial insight into which keywords work and which don’t before going all-in with […]

How Not To Commit Content Marketing Fraud

From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these charlatans, recognize their deceits and avoid falling […]

How to Overcome SEO Fatigue

Bring up the need to perform #search Engine Optimization (#seo) with executives at many businesses and you’re likely to hear a sigh. It’s a sigh born of exhaustion – exhaustion with the entire SEO process and a feeling that they’ve been there, done that, and are uncertain if they have anything to show for it. […]