How B2B Tech Marketers Know When PR Isn’t Working

Last week we reviewed the first of Suzanne Block’s two-part strategy to win at #PR. Today we will focus on the second part of Block’s strategy, as well as how to diagnose when your PR relationship just isn’t working out.     Strategy 2: Relationship Bliss Managing expectations for product vs. technology landscape knowledge is … Continue reading How B2B Tech Marketers Know When PR Isn’t Working