Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts about how to assess the effectiveness of your #PR strategy. [av_button label=’GIVE ME CONTENT ADVICE TODAY’ link=’http://www.evolvedmedia.com/contact/’ link_target=’_blank’ size=’x-large’ position=’left’ icon_select=’yes’ icon=’ue83c’ font=’entypo-fontello’ color=’orange’ custom_bg=’fa8f00′ custom_font=’ffffff’ av_uid=’av-4dt8u5′]   My conversations revealed an overarching theme: The ultimate goal of PR is to raise brand and product awareness, but ideally PR represents only one of many strategies to accomplish that goal. Paid advertising and earned awareness based on thought leadership, industry reputation, and quality content should go hand in hand with your PR efforts. To ensure your PR strategy is effective, you need to focus on reasonable expectations while demanding results. Here are some key tenets to take your PR from strategy to success. Know Your Why One of the biggest mistakes companies of all sizes make with PR is to start the PR process without knowing clearly defined goals. This frequently leads to unhappiness because no one in the business has a firm grasp on … Continue reading A Love Triangle Between Content, Thought Leadership and PR