Big Data: Out of The Stone Age

With an upcoming product launch, Attunity needed content. Content that appealed to the anxieties CIOs’ and database administrators’ face when adopting Hadoop.

We created a cast of sympathetic characters who star in a fun and adventurous comic, set in the monolithic age. The comic chronicles the adventures of Og the caveman on his quest. Og’s journey paints a colorful picture of the real-life challenges of Hadoop adoption. With help from Attunity, Og is transported out of the stone age, and into the present-day.

The comic generated buzz at the Strata 2014 conference and Hadoop tradeshow. It proved to be an effective top of funnel piece that attracted attention and got the conversation going.