The Teradata® QueryGrid™ Solution
C-level business people feel pressured to choose between monolithic and multiple data platforms. Teradata needed to show how Teradata QueryGrid empowers users to experience multiple platforms without sacrificing simplicity.
We developed a comic to highlight the challenges of querying data across a multisystem environment from both a business and IT perspective.
“Marketing Gal” needs analytics to solve a pressing business problem. “IT Guy” quickly points out that the data is spread across different environments with many analytical requirements. “IT Guy” can only fullfill one requirement.
The two are stuck until a mysterious stranger shows them how Teradata QueryGrid orchestrates data and analytics across different systems.
Teradata used the comic and companion white paper to educate prospects. It was a favorite among IT folk, garnering 61 downloads in a very short time.