Better Messaging and Faster Content Creation Through The Newsroom For Technology Marketing
Our AI-powered Newsroom Reimagines the Central Processes of Technology Marketing
The power of AI combined with a new vision for technology marketing enables us to do a much better job in the central processes of:
- Messaging
- Content Creation
- Experimentation and Validation
The process of creating messaging, content creation, and validation should be a virtuous cycle of messaging and content creation.
To unlock the power of AI in this cycle, a knowledge base and a newsroom are needed to:
- Increase the pace of on-message content creation for sales enablement and marketing programs.
- Continuously improve messaging and teach it to the rest of the company.
- Unlock on-message creativity in all marketing and communication functions.
- Improve messaging and content based an marketing execution.
You need the Newsroom if…
- Your messaging sits on a shelf most on the year, unused and never updated.
- New arrivals at your company find it hard to understand your messaging.
- You don’t have a strategy for how AI will create on-message content.
- There is no defined process for harvesting insights from your braintrust for use in messaging and content creation.
- Capture and generational transfer of sales and marketing knowledge never takes place.
- Content creation is slow. Good ideas from the sales staff and senior executives take months or longer to become sales enablement content.
- The Sales Guide from the Sales Kickoff is never updated during the year.
- You have no idea what parts of your messaging content assets support.
- You don’t know what content was most effective.
- The experience of the sales staff and senior executives are not captured and communicated to product and product marketing.
- Your marketing execution is not teaching you what messaging works best.
The Evolved Media Newsroom for Technology Marketing addresses these issues.
Evolved Media: An Analyst and an Agency
Dan Woods has a background as a CTO and as a newspaper reporter and data journalist.
In 2002, he founded Evolved Media to be an agency for messaging and content creation for high tech companies.
Evolved Media produces superior content consistently by using a Team Writing process that combines:
- Deep domain knowledge
- A journalistic process of reporting
- A content creation process based on principles of software engineering
Using a Process Natural for AI
Because the Team Writing process was already based on a division of labor supported by content briefs for each role, AI-powered content creation has been seamlessly integrated.
CLIENTS
What You Want: Optimized Messaging and Content That Increase Sales and Alignment
The best sales and marketing organizations have a Virtuous Cycle of Messaging and Content Creation that works as follows:
- Messaging shapes content and execution of marketing-related functions.
- Content fuels marketing programs and sales enablement.
- Marketing programs and sales efforts provide evidence of what is working.
- Messaging and content are then methodically improved.
- A deeper understanding of the market is gained.
As a result, marketing performance and sales increase in a virtuous cycle.
The problem is that everyone wants this cycle—but nobody is responsible for making sure it happens.
Evolved Media’s Newsroom for Technology Marketing creates and sustains this virtuous cycle for your company.
The Newsroom for Technology Marketing
Just as Agile and DevOps methods improve the pace and quality of software delivery and product development, Evolved Media’s methods for messaging and creation improve the quality of messaging and content.
Evolved Media’s Newsroom:
- Creates a process for harvesting insights from all levels of your braintrust.
- Captures and normalizes messaging and adds message enablement content to make messaging more accessible, unlocking on-message creativity.
- Creates a knowledge base to support AI-powered content creation.
- Creates content based on the messaging to enable meaningful experimentation.
- Validates messaging and content based on outreach and research
- Creates a continuous Sales Kickoff process that produces sales enablement content based on evolving needs.
- Suggests updates to messages based on what is learned.
Messaging and Content That Guides Everyone
In organizations with a virtuous messaging and content cycle, messaging is widely understood and all functions use it to guide their work.
- Through the Sales Guide created at the Sales Kickoff, the sales team understands the messaging and is empowered with sales enablement content.
- Content created for marketing programs is precisely shaped by messaging, allowing feedback to confirm which messages work best.
- Functions like PR, Analyst Relations, Social Media, Customer Success, and Corporate Communications are provided with message enablement content that allows the messaging to be understood.
Every function:
- Gains full mastery of the messaging and its structure.
- Amplifies the message through their own creativity.
- Provide feedback about what works for them.
This disciplined process allows strategy and messaging to be systematically improved and propagated quickly throughout the company.
Bringing a Newsroom to Life
Early stage:
- Perfect and validate messaging
- Create complete content portfolio
- Find next 100 clients
- Prepare for scalable marketing
Growth stage:
- Increase mastery of messaging throughout the company
- Create a continuous sales enablement process
- Validate messaging based on content performance
- Expand content portfolio
- Support new directions in messaging and marketing
Special Projects:
- Create books and major content projects
- Support executive communications
- Accelerate product marketing
- Extract content from events
