Content Marketing from a Product Marketing Perspective

In this era of subtweets, subtext has seemingly become paramount…

Product Marketing Lessons From HBO’s Silicon Valley

HBO’s Silicon Valley is a hilarious and true-to-life version…

Why Great Product Marketing Is The Heartbeat of Successful Companies

There’s an iconic scene in Mike Judge’s deservedly renowned…

127 Facts You Probably Didn’t Know About Video Marketing [Infographic]

With 96% of marketers invested in #video marketing in 2016, the…

Content Rework Again? How to Avoid Recipes for Disaster

Jumpstart Your Mise en Place To Avoid #Content Rework Mise…

2016 Election Delivers Tough Lessons for B2B Marketers

The 2016 election was as polarizing and exhausting as any in…

Happier Clients in 2017

Well, it’s hard to believe, but it’s that time of year again.…

2016 Content Lessons. Talk. Listen. Ideas Emerge.

The end of the year is a time for reflection. It’s no different…

IoT Is Joined at Your Hip

Unless you’ve been living under a proverbial (or literal) rock,…

Velocity Partners Named First B2B Agency of the Year

An unspoken, yet fundamental law has reigned over the world of…

Project Deep Dive: SAP HANA Essentials

Even in this age of digital media and ubiquitous online content,…

Why B2B Marketers Should Care About “Casual Learning”

It's no secret that buyers are more educated and have access…

How Google Approaches Content Creation as a B2B Marketer

We are working on a new B2B technology offer for our clients.…

Why Yahoo is a Cautionary Tale for Tech Marketers

The tech world has long perpetuated the "if you build it, they…

Best Practices: Enabling Successful Marketing for Technology Service Providers

As veterans in the b2b technology space, we understand the unique…