How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by marketing and not actual experts? These long-term problems are becoming even more common in the technology B2B world as content marketing becomes prevalent. Read more
For start-ups and small businesses trying to establish their online presence, good content is key. But content alone is not enough — people have to see that content for it to make an impact, and they can only do that if your site has a strong online presence. Many growing companies come to this realization late and then must scramble to figure out how to improve their visibility. #Search Engine Optimization (#SEO) is the way do this and there are a number of tools out there that can help businesses of all sizes, with all levels of SEO experience. Read more
When it comes to web page loading, good things do not come to those who wait. Research shows that 40 percent of visitors close a site that takes longer than three seconds to load. These facts send chills down the spines of marketers, but in truth, everyone in a business should be concerned: latency means fewer sales, more negative brand associations, and less return customers. Simply put, the slower your site, the worse your performance.
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into contact with IT analyst firms that technology professionals have worked with for years. Read more