Entries by evolvedmedia

Why B2B Marketers Should Care About “Casual Learning”

It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers are putting so much emphasis on creating top-of-funnel, educational content. They understand that their […]

Why Yahoo is a Cautionary Tale for Tech Marketers

The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing strategy, even the giants among us can fail. Wendy Lee’s […]

5 Tips to Bring the Art of Storytelling Back to B2B Marketing

We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time. But sometimes we get caught up in our shiny new tools and lose sight of the most fundamental content marketing […]

How To Host Your Event and Leave with Great Content

At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds, or improve security. And we deliver that content to marketers of all stripes who use it to raise awareness and […]

From Da Vinci to Data: The Heroes of Modern B2B Marketing

At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced data science and analysis, why are so many marketers still investing in old-fashioned campaigns that convert at just fractions of […]