With 96% of marketers invested in #video marketing in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all internet traffic (up from 64% in 2014). Whether you are a video marketing newbie, or a seasoned veteran, this #infographic […]
Author Archive for: evolvedmedia
We are storytellers, deeply rooted in the world of
technology and infused with curiosity. We have
been at this B2B content marketing thing since
2002. We hark from technology publishing,
journalism, digital marketing and PR.
Entries by evolvedmedia
The 2016 election was as polarizing and exhausting as any in recent history. Yet, as much as we may be tired of the topic, it’s worth discussing the lessons the election has for B2B marketers and the industry at large.
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year.
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers are putting so much emphasis on creating top-of-funnel, educational content. They understand that their […]
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to creating content. Empathy is one of the tenets […]
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing strategy, even the giants among us can fail. Wendy Lee’s […]
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand and identity. We help our clients deal with those challenges; bringing partners together to tell a unique story that rings […]
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time. But sometimes we get caught up in our shiny new tools and lose sight of the most fundamental content marketing […]
At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds, or improve security. And we deliver that content to marketers of all stripes who use it to raise awareness and […]
At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced data science and analysis, why are so many marketers still investing in old-fashioned campaigns that convert at just fractions of […]