At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced data science and analysis, why are so many marketers still investing in old-fashioned campaigns that convert at just fractions of […]
Author Archive for: evolvedmedia
We are storytellers, deeply rooted in the world of
technology and infused with curiosity. We have
been at this B2B content marketing thing since
2002. We hark from technology publishing,
journalism, digital marketing and PR.
Entries by evolvedmedia
Big glass buildings don’t buy software, people do. -SAP CMO, Jonathan Becher Savvy B2B tech marketers know that in marketing to companies, you are marketing to individuals. As we’ve said before, visual content is a powerful tool that marketers can use to connect with their audiences, engage the senses, and drive action. CMI’s Victor Gamez […]
‘Tis the season for giving! You’re making your list and checking it twice, but you’re not sure what to give your CEO. We’ve got you covered.
For start-ups and small businesses trying to establish their online presence, good content is key. But content alone is not enough — people have to see that content for it to make an impact, and they can only do that if your site has a strong online presence. Many growing companies come to this realization […]
When it comes to web page loading, good things do not come to those who wait. Research shows that 40 percent of visitors close a site that takes longer than three seconds to load. These facts send chills down the spines of marketers, but in truth, everyone in a business should be concerned: latency means […]
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and have nothing to do with your day job? Not so fast! Ryan Young shows us […]
Though we work with technology companies large and small, startups will always have a special place in our heart. Last year we wrote a guide for What Tech Startups Absolutely Must Know About B2B Marketing. In addition to needing a solid content marketing plan, startups also require a host of tools to get the job […]
Creating engaging, informative content about complex technology can be a tall order. Content marketers in the B2B tech space are held to the task of educating their audiences, while at the same time, entertaining them long enough to hold their interest and make the message resonate. 94% of content marketers use original, written content in […]
With the weather heating up, and the holiday weekend fast approaching, we at Evolved Media are ready to fire up our grills and don our red white and blue. As much as the holiday is prime time for celebration, it’s also a time to reflect on the revolutionary spirit of our founding fathers and mothers.
Curated from 3 Ways to Make Your B2B Brand Break the Content Mold