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What Does PR Mean for Tech?

What Does PR Mean for Tech?

by Dan Woods | Mar 16, 2016 | Content Strategy, Marketing Leadership, PR

#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a #PR firm. In this first blog in our #tech PR...
Silicon Valley Time: How to Beat the Clock

Silicon Valley Time: How to Beat the Clock

by Dan Woods | Feb 5, 2016 | Content Strategy, Marketing Leadership

Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle. A Vicious Hype Cycle The article describes...
Ready, Aim, Hire! When to Bring Your First Marketer on Board

Ready, Aim, Hire! When to Bring Your First Marketer on Board

by Dan Woods | Dec 10, 2015 | Content Strategy, Marketing Leadership

Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to...
No CMO, No Problem. How to Market Without a Marketer

No CMO, No Problem. How to Market Without a Marketer

by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership

As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...
6 Mini Recipes for Your Content Strategy

6 Mini Recipes for Your Content Strategy

by Dan Woods | Sep 9, 2015 | Content Strategy, Marketing Leadership

“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing...
2015 Content Marketing Predictions: The Shotgun Wedding of Sales and Marketing

2015 Content Marketing Predictions: The Shotgun Wedding of Sales and Marketing

by evolvedmedia | Jan 5, 2015 | Content Strategy, Marketing Leadership

Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B content marketing world abuzz, is the prediction...
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