127 Facts You Probably Didn’t Know About Video Marketing [Infographic]

by evolvedmedia | Jul 11, 2017 | Fresh Off the Web

With 96% of marketers invested in #video marketing in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all internet traffic (up from 64% in 2014). Whether you are a video marketing...

Velocity Partners Named First B2B Agency of the Year

by evolvedmedia | Oct 21, 2016 | Fresh Off the Web

An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year. Velocity Partners is now at the center of a...

Why B2B Marketers Should Care About “Casual Learning”

by evolvedmedia | Sep 16, 2016 | Fresh Off the Web

It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers...

How Google Approaches Content Creation as a B2B Marketer

by evolvedmedia | Aug 5, 2016 | Fresh Off the Web

We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to...

Why Yahoo is a Cautionary Tale for Tech Marketers

by evolvedmedia | Jul 29, 2016 | Fresh Off the Web

The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing...

Best Practices: Enabling Successful Marketing for Technology Service Providers

by evolvedmedia | Jul 21, 2016 | Fresh Off the Web

As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand and identity. We help our clients deal with those...