Is #big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how marketers can leverage data and analytics to […]
Author Archive for: evolvedmedia
We are storytellers, deeply rooted in the world of
technology and infused with curiosity. We have
been at this B2B content marketing thing since
2002. We hark from technology publishing,
journalism, digital marketing and PR.
Entries by evolvedmedia
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision? Today we take a step outside of the world of B2B tech, and take […]
From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills form the foundation of what it means for an adult to be considered properly educated. But we’re now living in an era when computers are far more important than cursive. Despite […]
Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B content marketing world abuzz, is the prediction that sales and marketing will merge to form a single, numbers-driven entity: sales […]
As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about the increased use of analytics in marketing, and a trend toward holding marketers accountable for bottom-line results.