The Power of SAP HANA
When Red Hat and Dell joined forces to offer SAP HANA, they needed sales collateral to clarify their messaging and communicate their core value proposition.
We wrangled messaging and brand requirements for these partners to create a portfolio of sales collateral: sales training deck, quick reference card, webinar, email template, and customer-facing solution brief.
We worked closely with Red Hat, Dell, and SAP subject matter and brand experts to deliver concise, on-brand collateral that educates customer and sales people how Red Hat and Dell, in partnership with SAP, provides real-time insight into business operations.
Red Hat and SAP continue to come back to us for more sales collateral to support a variety channel and alliance marketing initiatives. The repeat business speaks volumes about the success of the campaign.