The World of Tech PR
As a B2B tech content marketing agency, we get the opportunity to collaborate with some of the best PR agencies in the business. We create great content with our clients, and the PR agencies we collaborate with help find that content a home. We’ve learned a lot of lessons over the years about how to come up with the right story, the right angle, and the right pitch for the right publication.
But as with all things in life, nothing is as simple as it seems. There is a lot going on behind the scenes when it comes to content and PR. We decided to find out what that was. This eBook gathers insights from Dan Woods’ interviews with a wide variety of PR practitioners and the B2B technology clients that work with them. We wanted to share what we learned with other B2B tech marketers to make their journey a little easier.