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How Not To Commit Content Marketing Fraud

From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these charlatans, recognize their deceits and avoid falling prey to their manipulations. Too often, though, these people succeed in fooling the world and experiencing success they do not deserve.

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How to Overcome SEO Fatigue

Bring up the need to perform Engine Optimization () with executives at many businesses and you’re likely to hear a sigh. It’s a sigh born of exhaustion – exhaustion with the entire SEO process and a feeling that they’ve been there, done that, and are uncertain if they have anything to show for it. After that sigh, you’ll often here a familiar question: “If SEO is so essential, why haven’t we gotten any results when we’ve done it in the past?”

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