An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring.
Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year. Read more →
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time. But sometimes we get caught up in our shiny new tools and lose sight of the most fundamental content marketing wisdom: humans crave compelling stories. In the past we’ve written about the power of stories and how to humanize content. This week, we’d like to share some wise words from econtent magazine’s Andrew Martin on how to bring the art of #storytelling back to #b2b marketing.
