Demand Generation: Compelling Stories About Your Special Sauce
B2B demand generation requires stories that deeply connect with and motivate prospects who have a need for your product. Pain and ambition drive that need. Business conditions force the issue, leading to action. Evolved Media understands B2B buyers and what motivates them. Our demand gen content tells the story of your special sauce in the context of the pain and ambition of the prospects.
Dogmatic Demand Generation
Demand generation must not only get the attention of prospects, it must also start the process of convincing them your product meets their needs better than other alternatives. Getting attention is about providing information that educates and helps prospects achieve their goals. Your company brainstrust is a rich source of ideas. We add our own based on our research.
Persuasion is about changing what people believe. Evolved Media organizes this process by defining the dogmas that define your category and the differentiation of your product. If prospects come to believe your dogmas and they have the pain and ambition the project addresses, they should buy.