Move It, Don’t Lose It

If big data is stale, it can’t generate insights. And moving data old school is slow.

We created a statistically-driven infographic (link) to communicate Attunity’s core message.

Attunity wanted to extend the infographic’s reach and create high-value lead generation content for CIOs and database architects. We expanded upon the infographic key themes in a blog series, and then repurposed the blog content and imagery from the infographic into a hard-hitting, highly visual eBook.

The content trio was a huge success with the infographic receiving coverage on IT Business Edge, and the eBook achieving a 50% conversion rate.