The Rise of the Disruptive Data Warehouse
The data warehouse presented a brand perception challenge for Teradata; it’s generally thought of as old technology. Teradata needed to change perceptions. We gave the data warehouse a makeover and painted it as a cutting-edge, high value, and essential component of the enterprise data architecture.
We created this editorial theme: “Not Your Daddy’s Data Warehouse,” which lead to a visually-driven eBook that contrasts old school thinking of the data warehouse to new school, cutting-edge innovations.
This behind registration asset accelerated sales with educational content and reduced onboarding cycle time for new Teradata staff.