A Strategic Approach for Data and Analytics

Too often, companies define their big data strategies in terms specific technologies. Teradata decided to change that and instead advocated a data principle-driven strategy in which the technology then follows.

We created a white paper to show CIOs how to evolve their organizations to be data and analytics centric.

The white paper performed amazingly. How do we know? Teradata came back to us build out a data and analytics content program that included an executive brief summary of the paper, a blog series, and webinar co-facilitated by Dan Woods and Scott Gnau.