Is Big Data Collecting Dust?
If big data is stale, it can’t generate insights. And moving data old school is slow. Attunity wanted an engaging way to explain that companies need to move data fast to gain value from it. We created a statistically driven infographic that illustrates industry trends and challenges and contrasts moving data old school with moving data new school. The infographic was promoted via a series of blogs and together those assets were repurposed into an eBook. The infographic received coverage on IT Business Edge and many other online venues. The eBook performed very well, with a 50% conversion rate.