Mobile Access to Documents and Apps: What Are My Options?
Sometimes the best way to explain technology is to describe the available choices. That’s the approach we took with the MobileSpan infographic, which built on information from a companion white paper. We designed a friendly avatar for the infographic, thereby presenting MobileSpan as an educated friend instead of a vendor. This subtle twist in narrative illustrated empathy with the buyer, so that the explanation of the alternatives was less of a pitch and more like getting advice from a trusted friend, backed up by statistics.