Guide to Data Monetization

GoodData needed credible, top-of-funnel content to educate ISVs (Independent Software Vendors) and digital marketing agencies about data monetization.

We created a third-party guide explaining the framework and logic of data monetization. The white paper educates ISVs and digital agencies audiences about how the data they already collect can be converted into analytics to better satisfy their customers, as well as how to monetize thier data by creating products.