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Stories from the Front Lines of Technology Marketing
Content Marketing and Halloween: 5 Eerie Similarities
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully...
The Best Free Stuff for Startups
Though we work with technology companies large and small, startups will always have a special place in our heart. Last year we wrote a guide for...
10 Writing Tips on How to Not Be Boring
Creating engaging, informative content about complex technology can be a tall order. Content marketers in the B2B tech space are held to the task of...
6 Mini Recipes for Your Content Strategy
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management...
5 Ways to Cook Up a Juicy and Delicious Content Marketing BBQ
The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But...
Data Science 101 — For Marketers!
With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that...
Tech Content Marketers are Advocates, Too
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted?...
An Irresistible Recipe for Tabloid Style B2B Marketing
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when...
The Naked Truth for Marketers: Investigative Journalism Matters
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the...