Get the Inside Scoop on Your Customers

I love Cindy Alvarez's book, Lean Customer Development (full…

What is this Show About? Marketing Lessons from Fiddler on the Roof

Wonder of Wonders by Alisa Solomon is a rare book that provokes…

How To Be Brilliant and Beautiful: Visual Design for B2B Tech

With a slew of statics and recent articles championing the business…

Survivor’s Guide to Tech Startup Marketing Stage 2: Do-It-Yourself Marketing

Stage 1 of tech startup marketing involved coming out of denial…

2015 Content Marketing Predictions: The Shotgun Wedding of Sales and Marketing

Last week in 2015 content marketing predictions, we discussed…

Survivor’s Guide: What Tech Startups Absolutely Must Know About B2B Marketing

There is a lot of confusion about when #tech startups need marketing…

2015 Content Marketing Predictions: The Accountable Marketer

As we approach the end of the year, B2B marketers (and lots of…

Lessons from a Giant-Killer Content Marketing Program

One way for a small company to get noticed is to pick a fight…

5 Tech Content Marketing Lessons from Weird Al’s Latest Album

In July, Weird Al Yankovic released his latest album, Mandatory…

Stop the CMO Merry-Go-Round in Technology Marketing

It's not uncommon for several people to shuffle through the CMO…

Humanizing B2B Marketing with Visual Content

As SAP CMO Jonathan Becher famously stated, “…big glass buildings…

How Does Transcription Affect Your Content Creation?

Remember all those late-night conversations you had in college?…

Size Matters: The Power of Microstories

Everyone wants to know what makes a good story. But a novelist…