Blog
Stories from the Front Lines of Technology Marketing
Inject Some Fun with Comics in Your Marketing
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect...
Three UX Blunders You’re Probably Making
As content marketers, we’re responsible for creating content that resonates with our core audience, motivating them to action during various stages...
Is Your Content Vendor Giving You a Heart Attack?
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more...
The Right B2B Tech Gift for your CEO
‘Tis the season for giving! You’re making your list and checking it twice, but you’re not sure what to give your CEO. We’ve got you covered. The...
Why the Tech Industry Should Adopt the Language of Polyamory
If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your...
Ready, Aim, Hire! When to Bring Your First Marketer on Board
Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company...
No CMO, No Problem. How to Market Without a Marketer
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and...
Eenie, Meenie, Miny, SEO — A Look at Popular SEO Tools and What They Offer
For start-ups and small businesses trying to establish their online presence, good content is key. But content alone is not enough — people have to...
The Missing Link in Your Marketing Analytics: Tag Management
When it comes to web page loading, good things do not come to those who wait. Research shows that 40 percent of visitors close a site that takes...