Product Marketing: We Put the Product in Content
To be effective, Product Marketing must explain how differentiating features create value. Without this, marketing becomes a parade of value claims and social proof. But to create such content, the writing team must understand the product, the market, the history, and the engineering innovations. Evolved Media’s team has the background experience and expertise to comprehend what you are learning about your product and create content that truly educates the market.
Types of Projects
We help product marketers create the foundational content that drives marketing and sales collateral programs for the long-term. While messaging is crucial, it is not enough. Demand gen, sales development reps, PR and social media, corporate communications, analyst relations, and the sales team must be armed with explanations that tell the story to a variety of different audiences at all points of the customer journey.
Product marketers come to Evolved Media for foundational content that tells the whole story as well as targeted content for special topics and objection handling. We render these explanations into white papers, books, blogs, infographics, eBooks, case studies, and videos.
“Evolved Media provides conseriable domain expertise with IOT and data management along with the ability to write engaging content that puts technology in the business context.”