Product Marketing: We Put the Product in Content

To be effective, Product Marketing must explain how differentiating features create value. Without this, marketing becomes a parade of value claims and social proof. But to create such content, the writing team must understand the product, the market, the history, and the engineering innovations. Evolved Media’s team has the background experience and expertise to comprehend what you are learning about your product and create content that truly educates the market.

Types of Projects

We help product marketers create the foundational content that drives marketing and sales collateral programs for the long-term. While messaging is crucial, it is not enough. Demand gen, sales development reps, PR and social media, corporate communications, analyst relations, and the sales team must be armed with explanations that tell the story to a variety of different audiences at all points of the customer journey.

Product marketers come to Evolved Media for foundational content that tells the whole story as well as targeted content for special topics and objection handling. We render these explanations into white papers, books, blogs, infographics, eBooks, case studies, and videos.

Testimonials

“Dan and his team at Evolved Media have a thorough understanding of product, technology, landscapes, where things could go, why things are happening in the technology world and business world, how things relate to each other and he can help explain all that in a simple, easy, fun way.”
Mary Tetlow

Head of Global Brand Marketing, UiPath

“Evolved Media provides conseriable domain expertise with IOT and data management along with the ability to write engaging content that puts technology in the business context.”

Lothar Schubert

Senior Director Technical Marketing, Hitachi Vantara

EXAMPLES

From Hack-Ups to Mashups
From Hack-Ups to Mashups
Put a Red Hat Under Your SAP Systems
Put a Red Hat Under Your SAP Systems
Cutting Costs in the Data Center
Cutting Costs in the Data Center
The Million Dollar Misperception
The Million Dollar Misperception
Selling Salesforce to Oracle Customers
Selling Salesforce to Oracle Customers
Putting Hadoop To Work The Right Way
Putting Hadoop To Work The Right Way
Introducing Natural Analytics Naturally
Introducing Natural Analytics Naturally
Is Big Data Collecting Dust?
Is Big Data Collecting Dust?
Humanizing Big Data
Humanizing Big Data
What If You Could…?
What If You Could…?
End Small Thinking about Big Data
End Small Thinking about Big Data
Hadoop for Everyone
Hadoop for Everyone
Mobile Access to Documents and Apps: What Are My Options?
Mobile Access to Documents and Apps: What Are My Options?
Game Changing Uses of Mobility for Manufacturing
Game Changing Uses of Mobility for Manufacturing
The 10 Commandments of BYOD
The 10 Commandments of BYOD
Mobility and The Big Bang Theory
Mobility and The Big Bang Theory
Mobile Business Discovery
Mobile Business Discovery
Piloting your Enterprise Spaceship in a Changing IT Environment
Piloting your Enterprise Spaceship in a Changing IT Environment
How the Cloud Accelerates Innovation
How the Cloud Accelerates Innovation
Driving Web Application Performance
Driving Web Application Performance
The Birth of the Connected Platform
The Birth of the Connected Platform
Operational Intelligence: What It Is and Why You Need It Now
Operational Intelligence: What It Is and Why You Need It Now
Take This Job and Love it
Take This Job and Love it
Turn Enterprise Social Into Real Business Value
Turn Enterprise Social Into Real Business Value
Applying Business Process Management
Applying Business Process Management
The Intelligent Enterprise
The Intelligent Enterprise
The Business Value of Connection Analytics
The Business Value of Connection Analytics
The Rise of the Disruptive Data Warehouse
The Rise of the Disruptive Data Warehouse
Under The Hood: Why Operating System Matters
Under The Hood: Why Operating System Matters
The New Big Data Superheroes
The New Big Data Superheroes
The Changing Role of the Business Analyst
The Changing Role of the Business Analyst
Don’t Predict the Future. Change It
Don’t Predict the Future. Change It
Guide to Data Monetization
Guide to Data Monetization
How to Turn Data into Dollars
How to Turn Data into Dollars
Hadoop: Data Storage Locker or Agile Analytics Platform?
Hadoop: Data Storage Locker or Agile Analytics Platform?
Operational Intelligence for the IoT
Operational Intelligence for the IoT
How Website Content Can Power Your Data Business
How Website Content Can Power Your Data Business
Your On-Ramp to Big Data
Your On-Ramp to Big Data
Six Essential Skills for Mastering the Internet of Connected Things
Six Essential Skills for Mastering the Internet of Connected Things
Reach for the Stars
Reach for the Stars
Move It, Don’t Lose It
Move It, Don’t Lose It
To Catch a Killer
To Catch a Killer
The Key to Faster Analytics
The Key to Faster Analytics
A Data-Driven Data Business
A Data-Driven Data Business
Data Engineering for the Internet of Everything
Data Engineering for the Internet of Everything
Backup and Disaster Recovery
Backup and Disaster Recovery
Data-Driven Email Marketing
Data-Driven Email Marketing
Visualizing the Internet of Things
Visualizing the Internet of Things
Surviving the Data Deluge
Surviving the Data Deluge
Trust for the IoT
Trust for the IoT
Choosing a Hadoop Distribution
Choosing a Hadoop Distribution
Tackling Data Chaos
Tackling Data Chaos
Overcoming KPI Challenges
Overcoming KPI Challenges
The World of Tech PR
The World of Tech PR
Harnessing the Power of APIs
Harnessing the Power of APIs
A Strategic Approach for Data and Analytics
A Strategic Approach for Data and Analytics
Transforming Data into Stories
Transforming Data into Stories
Productized Analytics for Every Appetite
Productized Analytics for Every Appetite
The Anatomy of Cyber Security
The Anatomy of Cyber Security
Solving the SaaS Integration Problem
Solving the SaaS Integration Problem
Stopping Fraud in Its Tracks
Stopping Fraud in Its Tracks
The Magic of Data Integration
The Magic of Data Integration
Helping Geeks Get It
Helping Geeks Get It
The Golden Age of Analytics
The Golden Age of Analytics