- by Dan Woods
- December 16, 2016
- Marketing Leadership
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing.
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- by evolvedmedia
- November 3, 2016
- Tech Trends
Unless you’ve been living under a proverbial (or literal) rock, or your passion for Black Mirror has made you disconnect from all technology whatsoever, you’ve probably heard of the #Internet of Things (#IoT). While the…
- by evolvedmedia
- October 21, 2016
- Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of…
- by evolvedmedia
- September 23, 2016
- Content Creation
Even in this age of digital media and ubiquitous online content, books still possess a certain aura of magic. We have a tendency to view books only as the finished product, the perfectly polished manuscripts…
- by evolvedmedia
- September 16, 2016
- Fresh Off the Web
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever…
- by evolvedmedia
- August 5, 2016
- Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not…
- by evolvedmedia
- July 29, 2016
- Fresh Off the Web
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product…
- by evolvedmedia
- July 21, 2016
- Fresh Off the Web
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand…
- by evolvedmedia
- July 7, 2016
- Content Creation
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time….
- by evolvedmedia
- June 30, 2016
- Marketing Technology
At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds,…
