Pack Your Bags for Your PR Journey

We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies approach in the same way – as something to turn over to someone else, as something done for the company, rather than with it. But to get the most of PR, you need to establish a strong relationship between the PR firm or consultant and the business that’s being represented. Read more

PR Needs To Be Watered with Quality Content

In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve this same type of instantaneous success. That’s why it’s understandable that companies who get an infusion of VC capital or are rushing to market with a product, are tempted to jump into a campaign immediately. But too often, this is a costly mistake. A little patience can save a lot of money in the long run.

Read more

Marketers Tend the Content Fires for Successful PR

Technology marketers often struggle to understand how, when, and where factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything . So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them.

Read more