From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills form the foundation of what it means for an adult to…
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role…
B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience…
I love Cindy Alvarez‘s book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work and brings it right down to earth, offering strategies for making sure you’ve got…
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
