Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and have nothing to do with your day job? Not so fast! Ryan Young shows us 5 Halloween-inspired lessons for content marketers.
Though we work with technology companies large and small, startups will always have a special place in our heart. Last year we wrote a guide for What Tech Startups Absolutely Must Know About B2B Marketing. In addition to needing a solid content marketing plan, startups also require a host of tools to get the job done. Read on for Medium’s top free resources for startups.