Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them.
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution.
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts about how to assess the effectiveness of your #PR strategy.
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created.