5 Ways to Cook Up a Juicy and Delicious Content Marketing BBQ

The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of barbecue you’ll remember for years to come is more than the sum of it’s parts—it has to be a transformative experience.

The same goes for great content marketing programs, which got us thinking: if content marketing were a barbecue, what would it look like? Taste like?

Click through the slideshow below to find out.


  • Sure, you’re throwing a barbecue, but you need to get people in the door first. So get the word out with the promise of free ice cold brew.

  • Your guests need something to snack on to whet their appetites for the main course. Give them something fun, refreshing, and easy to eat.

  • The hot dog is portable and unassuming, yet still packs a punch. It’s the ideal food. No ketchup allowed!

  • This is your heavy-hitter, the meat to your “meat & potatoes.” Give your guests something substantial to sink their teeth into.

  • Sweet syrupy bananas, cool vanilla ice cream…engulfed in flames! If you didn’t have your guests’ attention, you do now (and the neighbors too)!

Work with us to find fresh, exciting new recipes for your b2b marketing challenges.