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Humanize the Enterprise: Rethinking B2B Branding

Humanize the Enterprise: Rethinking B2B Branding

by evolvedmedia | Jul 15, 2015 | Marketing Leadership

Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the...
Why Content Is A Part of Your B2B Tech Product

Why Content Is A Part of Your B2B Tech Product

by Dan Woods | Jul 9, 2015 | Content Creation, Marketing Leadership

Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m...
Social Selling: Back to the Future for B2B Content Marketing

Social Selling: Back to the Future for B2B Content Marketing

by evolvedmedia | Jul 7, 2015 | Marketing Leadership

Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and...
How Paid Media Can Inform Your SEO Strategy

How Paid Media Can Inform Your SEO Strategy

by evolvedmedia | Jun 10, 2015 | Marketing Leadership

Try Before You Buy By using Pay Per Click (#ppc), companies who want to get the most out of their online content can test out their search engine optimization (#seo) strategy before investing in any specific plan. With PPC, businesses can gain crucial insight into...
How Not To Commit Content Marketing Fraud

How Not To Commit Content Marketing Fraud

by evolvedmedia | Jun 3, 2015 | Marketing Leadership

From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these...
What do Michelle Kwan and Content Strategy Have in Common?

What do Michelle Kwan and Content Strategy Have in Common?

by evolvedmedia | May 29, 2015 | Marketing Leadership

At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to share our journey and our thinking as we take our first shaky steps onto the cold hard...
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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Mistake 3:
            Expecting Too Much from AI-generated Content

            When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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              Mistake 4:
              Accepting Generic Content

              When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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                Mistake 5:
                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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