Selling Salesforce to Oracle Customers

Selling Salesforce to Oracle Customers

Selling Salesforce to Oracle Customers As a market leader, Salesforce.com uses its APIs and Force.com platform to support development and integration. Salesforce asked us to craft a white paper for a business and technology audience to explain the power of joining...
Putting Hadoop To Work The Right Way

Putting Hadoop To Work The Right Way

Putting Hadoop To Work The Right Way We need Hadoop, but which distribution should we use? How important is pure open source? These are the questions we ask in the white paper “Putting Hadoop to Work the Right Way,” sponsored by MapR. The paper hit a sweet spot and...
Humanizing Big Data

Humanizing Big Data

Humanizing Big Data How can organizations turn big data into compelling stories? Alteryx turned to us to communicate the value of its platform, which streamlines big data workflows and busts data preparation silos. We championed the message of humanizing big data and...
End Small Thinking about Big Data

End Small Thinking about Big Data

End Small Thinking about Big Data We developed a thought leadership white paper and visually compelling infographic to explain how to use big data energy to start a movement. Coauthored by Teradata’s Scott Gnau and CITO Research founder Dan Woods, the paper clearly...
Hadoop for Everyone

Hadoop for Everyone

Hadoop for Everyone What do you get when you cross Splunk with Hadoop? Hunk. Splunk wanted a white paper to support the release of SplunkHunk™. With our deep knowledge of Splunk, we crafted a narrative that explains the value of the new product: “Hunk allows mere...