Humanize the Enterprise: Rethinking B2B Branding
Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway?
Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the basis for their brand.
That’s not the way to create a brand identity.
