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The Top Four Reasons Modern Marketers Can’t Live Without IT Research

The Top Four Reasons Modern Marketers Can’t Live Without IT Research

by Lawrence Hecht | Mar 25, 2015 | Guest Speakers

After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into...

De/code: What is Your Tech Audience REALLY Thinking?

by evolvedmedia | Feb 6, 2015 | Content Creation

B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but...
How To Be Brilliant and Beautiful: Visual Design for B2B Tech

How To Be Brilliant and Beautiful: Visual Design for B2B Tech

by evolvedmedia | Jan 23, 2015 | Content Creation

With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
Survivor’s Guide to Tech Startup Marketing Stage 3 and 4: Scaling Effectively and Marketing as a Central Nervous System

Survivor’s Guide to Tech Startup Marketing Stage 3 and 4: Scaling Effectively and Marketing as a Central Nervous System

by Dan Woods | Jan 13, 2015 | Marketing Leadership

Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
Survivor’s Guide: What Tech Startups Absolutely Must Know About B2B Marketing

Survivor’s Guide: What Tech Startups Absolutely Must Know About B2B Marketing

by Dan Woods | Dec 22, 2014 | Marketing Leadership

There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...
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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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                Overspending on Gold-plated Content

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