by Dan Woods | Feb 5, 2016 | Content Strategy, Marketing Leadership
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle. A Vicious Hype Cycle The article describes...
by Dan Woods | Jan 28, 2016 | Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned...
by Lawrence Hecht | Jan 7, 2016 | Content Creation, Guest Speakers, Marketing Leadership
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by...
by evolvedmedia | Sep 30, 2015 | Fresh Off the Web
Creating engaging, informative content about complex technology can be a tall order. Content marketers in the B2B tech space are held to the task of educating their audiences, while at the same time, entertaining them long enough to hold their interest and make the...
by Dan Woods | Aug 13, 2015 | Marketing Leadership
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages...
