Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers…
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of…
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading…
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show…
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think…
Is #big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is…
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform…
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
