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How Paid Media Can Inform Your SEO Strategy

How Paid Media Can Inform Your SEO Strategy

by evolvedmedia | Jun 10, 2015 | Marketing Leadership

Try Before You Buy By using Pay Per Click (#ppc), companies who want to get the most out of their online content can test out their search engine optimization (#seo) strategy before investing in any specific plan. With PPC, businesses can gain crucial insight into...
How Not To Commit Content Marketing Fraud

How Not To Commit Content Marketing Fraud

by evolvedmedia | Jun 3, 2015 | Marketing Leadership

From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

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            Expecting Too Much from AI-generated Content

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              Accepting Generic Content

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                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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