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Humanizing B2B Marketing with Visual Content

As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize . It’s time to create content that speaks to people and their needs, behaviors, and points of pain. Good marketing should provide value and offer experiences that make the audience want to look, want to read, want to engage.

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