by Dan Woods | Dec 3, 2014 | Marketing Leadership
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play? I sat down recently with Tracy Eiler, a seasoned CMO who’s been through this...
by evolvedmedia | Nov 21, 2014 | Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize #B2B marketing. It’s time to create content that speaks to...
