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De/code: What is Your Tech Audience REALLY Thinking?

by evolvedmedia | Feb 6, 2015 | Content Creation

B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but...
What is this Show About? Marketing Lessons from Fiddler on the Roof

What is this Show About? Marketing Lessons from Fiddler on the Roof

by Dan Woods | Jan 28, 2015 | Marketing Leadership

Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
How To Be Brilliant and Beautiful: Visual Design for B2B Tech

How To Be Brilliant and Beautiful: Visual Design for B2B Tech

by evolvedmedia | Jan 23, 2015 | Content Creation

With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
Lessons from a Giant-Killer Content Marketing Program

Lessons from a Giant-Killer Content Marketing Program

by Dan Woods | Dec 11, 2014 | Content Strategy

One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will show how the little guy, J Carlo Cannel pulled of huge coup by writing a letter to Jim...
5 Tech Content Marketing Lessons from Weird Al’s Latest Album

5 Tech Content Marketing Lessons from Weird Al’s Latest Album

by evolvedmedia | Dec 9, 2014 | Content Creation

In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative. I’m well qualified to write about Weird Al. I grew up in an Amish Paradise, and I at one point edited David Flanagan’s classic JavaScript book, which is...
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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Expecting Too Much from AI-generated Content

            When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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              Accepting Generic Content

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                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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