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Content Marketing and Halloween: 5 Eerie Similarities

Content Marketing and Halloween: 5 Eerie Similarities

by evolvedmedia | Oct 21, 2015 | Fresh Off the Web

Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and...
6 Mini Recipes for Your Content Strategy

6 Mini Recipes for Your Content Strategy

by Dan Woods | Sep 9, 2015 | Content Strategy, Marketing Leadership

“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing...
What do Michelle Kwan and Content Strategy Have in Common?

What do Michelle Kwan and Content Strategy Have in Common?

by evolvedmedia | May 29, 2015 | Marketing Leadership

At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to share our journey and our thinking as we take our first shaky steps onto the cold hard...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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