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Why Yahoo is a Cautionary Tale for Tech Marketers

Why Yahoo is a Cautionary Tale for Tech Marketers

by evolvedmedia | Jul 29, 2016 | Fresh Off the Web

The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing...

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