- by evolvedmedia
- May 6, 2015
- Kicks and Giggles
Staying on top in the tech word is a daunting task. It’s easy to become consumed by benchmarks, budgets, and trends, not to mention the daily rigmarole. That’s why HBO’s Silicon Valley has felt like…
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- by Dan Woods
- January 13, 2015
- Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can…
- by Dan Woods
- January 9, 2015
- Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and…
- by Dan Woods
- December 22, 2014
- Marketing Leadership
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.
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