Staying on top in the tech word is a daunting task. It’s easy to become consumed by benchmarks, budgets, and trends, not to mention the daily rigmarole. That’s why HBO’s Silicon Valley has felt like a breath of fresh air in this technology-driven rat race.
With season 2 of Silicon Valley underway, you may find yourself asking, which of these tragically flawed yet irresistibly relatable characters are you? Take the quiz to find out.
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined here is informed by a role Mark Lorion, CMO of Apperian, calls the marketing architect, as well as Catherine Juon’s book, Internet Marketing Start to Finish. In the final stage, marketing becomes part of your organization’s central nervous system. Read more →
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies.
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.
